John Paul DeJoria's rags-to-riches story is a tale of conscious capitalism, where he rose from homelessness and motorcycle gangs to build a vast hair and tequila empire. Despite his success, he remains committed to sharing his wealth, believing that "Success unshared is failure."
Good Fortune
John Paul DeJoria's inspiring story follows his journey as a self-made billionaire and philanthropist, who established a business empire through his co-founding of renowned brands Paul Mitchell hair care and Patrón Tequila.
