Charles Lewis founded TapouT in 1997, revolutionizing the mixed martial arts (MMA) apparel industry. As "Mask", he wore outlandish comic book outfits and war paint, becoming a symbol of MMA fandom. By 2007, TapouT was a national brand, generating $22.5 million in revenue. Lewis's vision appealed to both hardcore and mainstream fans, cementing his legacy in MMA history.
Mask
Charles Lewis founded TapouT in 1997, and his entrepreneurial spirit was instrumental in the brand's success, coinciding with the rapid growth of a newly emerging sport.
