A Thrissur-based entrepreneur, Joy Thakkolkaran, sets out to build a business empire, initially focusing on agarbattis. He discovers that elephant dung can be a valuable raw material for production and decides to start a business utilizing this unique resource. Joy forges a partnership with the Devaswom Board to obtain the necessary dung. However, his plans are derailed when a new Chairman takes office and cancels his contract. With his supply chain disrupted, Joy faces a desperate struggle to find alternative sources for his raw material.
Punyalan Agarbattis
A successful entrepreneur from Thrissur, Joy Thakkolkaran, establishes a thriving business empire, initially in the lucrative agarbattis industry.