Hugh Jackman visits a coffee grower named Dukale in Ethiopia as part of World Vision's initiative to raise awareness about poverty alleviation. He learns about the importance of fair trade coffee and returns to New York to speak at UN Climate Week, urging world leaders to support farmers like Dukale. Inspired by his experience, Hugh launches Laughing Man Coffee, directly trading with growers and donating 100% of profits to community development programs and social entrepreneurs.
Dukale's Dream
Hugh Jackman embarks on a journey to Ethiopia, partnering with a successful entrepreneur to promote fair trade coffee and uplift local communities, helping them break free from poverty.
