The Ryan family, with 10 children, seems perfect with their affectionate nicknames and close-knit bond. However, their father Kelly's life took a devastating turn after an auto accident ruined his singing voice, leading to a dead-end job and frequent outbursts of anger fueled by alcohol. His wife Evelyn, a stay-at-home mom, finds solace in entering jingle contests, using her wit and creativity to win prizes, but her efforts only fuel Kelly's insecurities and deepen his reliance on booze.

The Prize Winner of Defiance, Ohio
A mother of ten children takes part in a high-pressure jingle-writing contest to improve her family's prospects.