The 1964 US presidential campaign between Lyndon Johnson and Barry Goldwater marked a significant shift in modern American politics and society. Prior to 1964, political ads were typically dignified and sedate, with politicians rarely attacking each other directly.
Bombs Away: LBJ, Goldwater and the 1964 Campaign That Changed It All
The 1964 U.S. presidential election's far-reaching impact on American politics and society.