In the small town, Reverend Brooks organizes a month-long challenge to quit smoking, with a substantial prize at stake. However, tobacco executives are determined to sabotage the effort, employing every tactic to tempt the townspeople back to their cigarettes.
Cold Turkey
A tobacco company offers a $25 million reward to the residents of Eagle Rock, Iowa, to quit smoking for 30 days, but a PR representative's secret motives threaten to derail their efforts.
