By the dawn of the 21st century, Hip-Hop sales had reached an all-time high, but the music industry remained restrictive. Young artists turned to the internet to self-market, ultimately disrupting the industry. "IT'S YOURS -Hip-Hop and the internet" explores how artists became stars through social media, YouTube, and Myspace. The film focuses on innovative artists like Wiz Khalifa, Lil B, Odd Future, and Syd, who achieved success through their own efforts. It also examines the challenges and achievements of this new landscape, including the controversy surrounding Rap Genius and the origins of the Ferguson movement.
IT'S YOURS - A story of Hip Hop and the Internet
In the intersection of music and technology, a talented group of artists must confront the challenges and triumphs of the digital era to achieve success in the demanding hip-hop scene.
