Meet Gerard Adriaan Heineken, who founded the first Heineken Brewery in 1864, and follow an extraordinary tale of pioneering adventure, relentless quality, innovation, and sustainability. Learn about the kidnapping of Freddy Heineken and the company's epic expansion, and discover the enduring legacy of the Heineken family and their employees, who proudly brew, distribute, and retail premium brands in 170 countries.
The Magic of Heineken
The film takes viewers on a 150-year odyssey through the Heineken brewery's remarkable story, tracing its humble origins to its current status as a global powerhouse.
