After his father's passing, Joe Joe opens a successful rim shop in Baton Rouge with his partners Romerio and Shaniqua. However, his life takes a devastating turn when he discovers his girlfriend Misty is connected to a notorious drug dealer, Flip. Joe Joe's world is further turned upside down when he's kidnapped by a ruthless loan shark, Duncan, who demands his money and cocaine. As if things couldn't get worse, Joe Joe is put on parole by his strict officer, Mr. Jones. With only 24 hours to save his shop and his life, Joe Joe finds himself in a desperate battle to survive.
The Rimshop
A debt collector with a menacing reputation shows up at Joe's prosperous rim shop, warning that he will ruin the business unless Joe pays off the long-overdue loan within a day.
