The summer of 2014 saw a remarkable six-week boycott of the Massachusetts-based Market Basket supermarket chain, sparked by the deposition of beloved CEO Arthur T. Demoulas by his cousin, majority shareholder Arthur S. Demoulas.
We the People: The Market Basket Effect
A six-week boycott of the Massachusetts-based Market Basket supermarket chain occurred in the summer of 2014, sparked by the unexpected removal of CEO Arthur T. Demoulas by his cousin, majority shareholder Arthur S. Demoulas.