A leading advertising agency is hired to promote the opening of a fictional supermarket called Czech Dream, created by two students from the Czech Film Academy. The agency launches a massive campaign featuring various advertisements, a website, and promotional materials, but the supermarket does not actually exist.
Ceský sen
In this film, two students from the Czech Film Academy collaborate with a prominent advertising agency to promote a fictional supermarket, Czech Dream, with a highly anticipated grand opening that ultimately fails to materialize.
