The documentary "HARDER BETTER FASTER STRONGER" explores the toxic male "wellness" culture that has emerged, characterized by pseudo-scientific claims and archaic gender norms. The film follows Timothy Caulfield, a misinformation expert, as he investigates the world of "manly" optimization, challenging its dangerous mix of ideology and masculinity. Through conversations with influential figures and experts, the documentary debunks the health halo surrounding toxic masculinity, examining bro-science, testosterone obsession, raw meat diets, and anti-woke ideology, ultimately seeking to understand the impact of these trends on men's health and whether they are indeed killing us.
Harder Better Faster Stronger
The wellness industry has evolved from prioritizing holistic health and spirituality to a more results-driven quest for optimal physical and mental performance, characterized by a transition from Gwyneth Paltrow's new age influence to a more masculine approach.
