David Bond is worried that his kids are spending too much time indoors, glued to screens, and decides to take matters into his own hands. He becomes the Marketing Director for Nature, determined to compete with the brands that dominate his daughter's life. With the help of professionals, he develops a campaign and logo, selling Nature to British families. Along the way, he uncovers painful truths about modern family life, questioning whether Nature is still relevant in today's world.
Project Wild Thing
A thought-provoking cinematic experience urges viewers to rekindle their connection with the environment and appreciate the beauty of the natural world.