Steve Rocco, a rebellious genius, revolutionized the skateboard industry by transforming it from corporate to skater-owned, adopting a DIY punk spirit. His bold actions and entrepreneurial endeavors had a profound impact on the skateboard business, ultimately influencing mainstream culture.
The Man Who Souled the World
Steve Rocco's journey transformed the skateboard industry by empowering skaters with a DIY ethos, shifting control from corporations to skater ownership.
