Decade after World War II, a Swiss executive had a bold idea to create a live singing competition to promote television services and unite war-torn Europe through music. The first Eurovision Song Contest took place in 1956, featuring seven countries, and became an annual event. It symbolized Western fun and freedom during the Cold War and has since become a popular cultural festival, attracting hundreds of millions of fans worldwide.
The Secret History of Eurovision
A Swiss executive proposed a revolutionary concept after World War II, envisioning a live singing competition to boost European TV broadcasting.
