Jimmy Hanagan and Lemuel P. Twine's innovative pudding, rich in Vitamin Z and Zumf, attracts attention. Lemuel's daughter Helen falls for Jimmy, but her mother wants her to marry Lester Cadwalader Jr., the son of a powerful politician backing Twine's mayoral bid. However, when Cadwalader discovers the pudding's popularity, he tries to discredit Twine, labeling the pudding fake and Twine a fraud. Undeterred, Twine is inspired by his ancestors to fight back.

There's One Born Every Minute
A groundbreaking pudding, packed with essential vitamins Vitamin Z and Zumf, has been unearthed by Jimmy Hanagan and Lemuel P. Twine, backed by conclusive lab results and marketing statements.