In a renovated London flat, a group of individuals live together while only communicating through a voice-activated social media app called "The Circle". Each participant creates a profile, revealing their true selves or presenting a more attractive image to gain popularity. They vote and rate each other, with the most popular advancing as influencers and the least popular being eliminated. The player with the most votes takes home £50,000.

Contestants settle into their private apartments before facing a crucial test...