Two marketing experts revive old western films featuring "Smoky" Callaway, a popular cowboy star, and broadcast them on TV. The movies become a huge success, but the real Callaway is nowhere to be found. A lookalike, "Stretch" Barnes, is hired to impersonate Callaway, but complications arise when the genuine article eventually appears.
Callaway Went Thataway
When a plan to revive a legendary Western star's image goes awry, a lookalike's scheme is foiled by the star's sudden return, sparking chaos and unexpected consequences.