The rise of Air Jordan sparks a cultural phenomenon, transforming shoes into a powerful symbol of identity, status, and racial pride. Innovative marketing drives the brand's explosive growth, catapulting it into a global powerhouse.
Creators
ONE MAN AND HIS SHOES Q&A | BFI London Film Festival 2020
BFI NETWORK@LFF case study: ONE MAN AND HIS SHOES with Filmmaker Yemi Bamiro
Behind The Shoes: The Rise of Sneaker Culture discussion | BFI London Film Festival 2020
Studio(s): Dartmouth Films, Break Em Films
Originally Released: United States, Aug 27, 2020
Production Country: United Kingdom
Genres:Biography, Documentary, History, Sport
