In a lifetime, the average person is exposed to an astonishing 143,080,000 advertisements, while the surface area of US billboards could cover 60,000 football fields. Digital billboards alone consume 14 times more electricity than a single home. This thought-provoking documentary, selected for 8 film festivals, sheds light on the anonymous individuals fighting to reclaim their cities from the grip of advertising and explores the impact of the advertising industry.
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The movie delves into the profound impact of advertising on our daily lives, highlighting the staggering number of ads Americans are exposed to, the vast scale of billboards, and the significant energy consumption of digital displays.
