Brown is the New Green: George Lopez and the American Dream examines how efforts to profit from the Latino community are shaping their identity. The documentary follows comedian George Lopez, an icon and advocate for Latinos, as he shares his struggles to represent them authentically. The film also contrasts Lopez's efforts with those of marketers who aim to portray Latinos as a distinct subculture.
Brown Is the New Green: George Lopez and the American Dream
The documentary explores the effects of commercialization on Latino identity in America, examining how profit-driven pursuits shape cultural identity.