Abercrombie and Fitch was a magnet for many shoppers in the late '90s and early '00s, drawing in crowds with shirtless models, pulsing dance beats, and a distinctive scent. The brand, led by outspoken CEO Mike Jeffries, sold an "all-American" image and made its clothes must-haves for the new millennium. However, the company faced scandals surrounding exclusionary marketing and discriminatory hiring practices.
White Hot: The Rise & Fall of Abercrombie & Fitch
The Abercrombie & Fitch brand rose to fame in the late 1990s and early 2000s by leveraging attractive models, energetic dance music, and a distinctive fragrance.
