Barbie Blank, a renowned bikini model for Venus Swimwear, embarked on a new journey as a developmental contract with the World Wrestling Entertainment (WWE) on May 13, 2006. Her agent, John Laurinaitis, spotted her in a bikini catalog and contacted her modeling agency about hiring her and Victoria Crawford. Barbie's agent advised her to sign with WWE, and she reported to Ohio Valley Wrestling (OVW) for further training.
Despite being called to the main roster, Barbie, now known as Alicia Fox, flew back to Louisville, Kentucky to OVW once a week to work at house shows as a ring announcer and referee. On June 24, 2006, at OVW TV tapings, Barbie made her OVW debut as Kelly and participated in a bikini contest alongside Roni Jonah, Sosay, ODB (Jessica Kresa),and Daisy Mae. The competition was interrupted by ODB, who attacked all the divas, and nobody was declared the winner.
Kelly Kelly, a 19-year-old with no prior wrestling experience, made her debut on the June 13, 2006 edition of ECW. Her initial role was as an exhibitionist, performing a series of striptease segments for the audience. As of July 2008, she was drafted to the WWE Raw brand. In April 2010, she was drafted to the SmackDown brand, and later, in April 2011, she was drafted back to Raw.
Kelly won her first WWE Divas Championship in June against Brie Bella, but lost the title in October to Beth Phoenix. She later participated in several tag team matches, including a notable victory at WrestleMania XXVIII (2012) alongside Maria Menounos against Beth Phoenix and Eve Torres. Kelly took time off from WWE in June 2012, returning in August with a singles win over Eve Torres.
In September 2012, Kelly was released from WWE, citing the need to heal from a neck injury and plan to pursue a modeling career.