Beck Bennett, a breakout actor, has defied the conventional Hollywood warning to never work with animals or children, by starring in the immensely popular "It's Not Complicated" campaign for AT&T. In this series of ads, Bennett plays the role of a wry, deadpan moderator of a focus group comprising precocious children.
The ads feature Bennett posing questions to the children, who enthusiastically respond with energetic and meandering rants about various topics, including werewolves and islands made of candy. Bennett's reactions, marked by his unamused blinking, provide a comical contrast to the kids' antics.
The campaign has been a massive success, with the ads receiving widespread social-media buzz and YouTube views. As a result, AT&T has ordered additional ads, including a recent March Madness edition co-starring a round-table of basketball legends.
Bennett's adorable rapport with the children has made him a beloved figure, with his ads being broadcast into millions of American households since the campaign's launch in November. His widespread recognition has earned him a place alongside other cherished ad stars, including Flo from Progressive, Verizon's "Can You Hear Me Now?" guy, and Wendy the Snapple lady.
