Cal Aurand, a seasoned entertainment executive, filmmaker, and visionary creative leader, boasts an impressive career spanning over two and a half decades, marked by his relentless pursuit of crafting impactful and captivating content that has resonated with prominent names across the globe.
Aurand has earned a reputation within the entertainment industry as a mastermind of creativity, known for his remarkable ability to transform cutting-edge concepts into captivating reality. With a diverse range of skills at his disposal, including writing, directing, producing, filming, and content delivery, Aurand has consistently demonstrated his capacity to exceed expectations and achieve goals.
Throughout his career, Aurand has honed his expertise in bringing innovative ideas to life, from initial concept to final capture. His multifaceted skills have enabled him to craft content that not only meets but exceeds the expectations of audiences worldwide.
As a creative force, Aurand has made it his mission to educate and inspire audiences through the power of media. With a deep understanding of what resonates with viewers, Aurand has developed a unique ability to craft stories that touch hearts and minds, leaving a lasting impact on those who experience his work.
Aurand's remarkable talent has earned him a place at the forefront of the entertainment industry, where he continues to push boundaries and raise the bar for creative excellence. With his passion for innovation and dedication to his craft, Aurand is a true pioneer in the world of entertainment.
Aurand's remarkable journey as a multifaceted creative force has been marked by an unwavering commitment to empathy, collaboration, and spreading positivity. As a highly skilled and versatile leader, Aurand has taken the reins on a wide array of projects, effortlessly transitioning between directing, shooting, and producing various formats.
From scripted features that showcase intricate storytelling to music videos that capture the essence of memorable performances, Aurand's expertise has been on full display. The scope of their work extends to sports documentaries, tour documentaries, and live broadcast shows, all of which have been crafted with precision and attention to detail.
Aurand's impressive portfolio boasts an impressive roster of notable clients, including the incomparable Beyoncé, the globally beloved One Direction, the captivating Jennifer Lopez, the talented John Mayer, the legendary Tony Bennett, and the charismatic Harry Styles. The list of esteemed clients also includes sports legends like Aaron Rodgers, as well as prominent entertainment and music companies such as Apple Music, Google, Nickelodeon, Sony Music, TBS Network, and FX Networks.
In the year 2021, a remarkable individual by the name of Aurand embarked on a groundbreaking endeavor, giving birth to The Mustard, a trailblazing technology and media company that has revolutionized the way we perceive innovation. By leveraging the transformative power of Blockchain, The Mustard has successfully created a trail of transparency, meticulously documenting every step of its journey.
Aurand, a trailblazing entrepreneur, serves as the visionary founder and lead creative force behind Upper Falls, Inc., a multifaceted creative agency and production house that has carved out a niche for itself in the realm of documentaries, digital content, music videos, and live productions.
Within this esteemed organization, Aurand has taken the reins in producing a wide range of live music videos, each one a testament to their innovative approach and artistic flair. In addition to these captivating visuals, they have also had the privilege crafting of engaging EPKs, artist interviews, and artist documentaries, allowing audiences to gain a deeper understanding of the creative process and artistic vision of the featured performers.
Furthermore, Aurand has been instrumental in overseeing the visual imaging, direction, and marketing strategies for a diverse array of key label artists, bringing their unique perspectives and artistic expressions to the forefront of the music industry.
Aurand's professional journey began with a decade-long tenure at Sony Music, where he accumulated a diverse range of experiences, seamlessly transitioning between executive and creative roles.
Within this esteemed organization, he made significant contributions to the production of live music videos, EPKs, artist interviews, and artist documentaries, leaving a lasting impact on the music industry.
In addition to his creative endeavors, Aurand also demonstrated exceptional leadership skills by overseeing visual imaging, direction, and marketing strategies for key label artists, further solidifying his reputation as a visionary and innovative professional.
Aurand's life is a harmonious balance of artistic expression and humanitarian pursuits. When not immersed in the creative process of crafting captivating video content or constructing immersive online worlds, he dedicates himself to his cherished role as a family man and mentor. Moreover, Aurand's commitment to giving back to his community is evident through his service on the board of Counseling4Kids, a 501(c)(3) nonprofit organization dedicated to providing vital healing and advocacy services to vulnerable children and families.
