In the heart of Rome, a city steeped in rich history and artistic expression, Cosimo Alema' embarked on a journey that would eventually cement his status as a pioneering force in the realm of music video production. Prior to his ascension to the forefront of the industry, Alema' honed his skills as an assistant director in the motion picture sector, laying the foundation for a career that would span multiple decades. As the 1990s emerged, a new chapter in Alema's professional life unfolded, as he transitioned into the role of director, a position that would allow him to showcase his unique vision and artistic perspective.
In the year 1995, Alema' made a groundbreaking decision, courageously embarking on a new venture by establishing his own movie production company, which he aptly named "the Mob". This audacious move would ultimately prove to be a pivotal moment in the history of the Italian film industry, as "the Mob" would go on to become the dominant force in Italy for music video production, boasting an impressive portfolio of over 250 music videos for both local and international artists.
Alema's extensive and impressive professional portfolio boasts a multitude of successful advertisements and commercials, which have undoubtedly solidified his reputation as a true master of his craft. His remarkable and diverse body of work has garnered him a substantial number of prestigious awards across Europe, including the highly coveted and esteemed Key Director's Award, which he received in the year 2005.
Alema' has expanded his creative repertoire far beyond his captivating music videos and commercials, venturing into the realm of short filmmaking where he has garnered significant recognition and acclaim.
His impressive portfolio of short films has been showcased at some of the most prestigious and respected film festivals worldwide, including the renowned Berlin Film Festival, where he made a notable appearance in 1998.
As the culmination of a prolonged period of dedication and artistic refinement, Alema's feature-length film debut is finally poised to make its grand entrance with the eagerly anticipated release of "At the End of the Day". This highly anticipated project represents a significant milestone in the director's professional trajectory, one that has the potential to be just as visionary and trailblazing as the entirety of his remarkable body of work.
