In the year 1954, a significant event took place as the Bliss-Hayden Theatre was acquired by the esteemed Douglas Bank, who promptly renamed it "The Beverly Hills Playhouse". This marked the beginning of a new era for the theatre, which would go on to showcase a diverse range of productions penned by Douglas Bank himself, including the critically acclaimed works "The Preacher" and "Journey to a Lonely Star".
In addition to these original productions, the theatre also featured a number of well-known plays of the time, including the popular works "Jenny Kissed Me", "Room Service", "The Lawyer", "Harvey", and "The Second Man". The stage was graced by the presence of numerous talented actors, including the accomplished Stanley Adams, the renowned Anne Baxter, the skilled Ken Mayer, the versatile Michael Fox, and the celebrated Louella Parsons, among many others.
The theatre was also fortunate to have the guidance of experienced directors such as Larry Stewart and Arthur M. Lowe Jr., as well as other notable professionals in the field. Under the ownership of Douglas Bank, the theatre flourished until the year 1959, leaving a lasting legacy in the world of entertainment.