Emem's remarkable journey to fame began on December 23, 2011, when she was crowned the 2011/2012 Calabar Carnival Queen, a prestigious title sponsored by the esteemed First Bank of Nigeria. This remarkable achievement marked a significant turning point in her career, as it led to her securing an ambassadorial deal, making her the Tourism Ambassador for Calabar and the spokesperson for Mothers Against Child Abandonment, an initiative of the Wife of the former Governor of Cross River State, the distinguished Obioma Liyel-Imoke.
