Jeff Rogers has been a prominent figure in the entertainment industry since the tender age of 16, when he first ventured into the world of rock concert promotion in Welland, Ontario. As his career progressed, he transitioned into managing rock bands, playing a pivotal role in the success of notable acts such as Crash Test Dummies, The Pursuit of Happiness, Rusty, Randy Bachman, Ashley MacIssac, and others. Additionally, he founded Handsome Boy Records, which has seen success with Rusty and the Plunderphonics album - Grayfolded.
During this period, Jeff was involved in three film projects, serving as an executive producer on Bruce LaBruce's Hustler White (1996),a Crash Test Dummies movie directed by Kris Lefcoe, and as a director on Moe Berg: Song and Dance Man (1999).
In January 2000, Jeff joined Richard Branson's V2 Label in New York, where he held the position of Head of Artist Development and worked with esteemed artists such as The Black Crowes, Underworld, Rinocerose, Stereophonics, and Moby. Notably, he produced the highly acclaimed Moby: Play - The DVD (2001),which earned him his first Grammy nomination.
Jeff's interest in film led him back to Toronto, where he co-produced "Public Domain," a film written and directed by Kris Lefcoe. He then teamed up with director/writer Rob Stefaniuk and producer Robin Crumley to produce the vampire rock and roll film Suck. The movie, starring Jessica Pare and Rob Stefaniuk, was released worldwide in 2009 and featured cameos from notable figures such as Moby, Alice Cooper, Carole Pope, Henry Rollins, Malcolm McDowell, Alex Lifeson, Iggy Pop, Nicole De Boer, and John Kastner.
Jeff also played a key role in the creation and launch of music TV channel AUX TV. Currently, he is working on several documentaries and managing Scotty Hard, Kovacs, and Vikki Minor. Furthermore, he consults for The Robb Nash Project, Ever.FM, and various live music venues.