James Marvin South, a renowned figure in the adult entertainment industry, was born in the conservative city of Dallas, Texas, during the 1930s. As a young individual, he embarked on a journey that would eventually lead him to become a prominent figure in the industry. Before pursuing his passion, South began his career in the insurance sector, selling policies to clients. However, his entrepreneurial spirit soon took over, and he made the bold decision to relocate to Los Angeles in 1968.
In the City of Angels, South ventured into the world of fashion, establishing a fashion school and agency named Fashion Models. This venture proved to be a significant stepping stone in his career, as he honed his skills in the fashion industry. Unfortunately, the agency was sold, and the new owners decided to adopt a new direction, incorporating nude modeling into their portfolio. South, who had grown attached to the agency, was presented with an offer to continue managing the company, with the condition that they would place ads for nude female models. Despite the unconventional nature of the proposal, South decided to take the leap, recognizing the potential for growth and success.
Undeterred by the challenges that lay ahead, South chose to strike out on his own, establishing the World Talent Modeling Agency in 1976. This bold move marked the beginning of a new chapter in his career, as he continued to make a name for himself in the adult entertainment industry.
