Penn and Kim Holderness embarked upon an unsuspecting adventure in the year 2013, when they opted to share a seemingly innocuous video Christmas card with their closest relatives, cleverly titling it "XMAS Jammies". Little did they anticipate, however, that their lighthearted endeavour would unexpectedly ignite a wildfire on the popular video-sharing platform YouTube, thereby propelling them into the extraordinary realm of goofy family video-making.
Penn and Kim Holderness's story began in 2013, when they decided to create a Christmas card video for their closest family members. They titled the video "XMAS Jammies" and shared it with their family.
Over the course of time, their family's online presence has achieved an astonishing milestone, exceeding a staggering one billion views, and has cultivated a devoted fan base of approximately 4.5 million individuals across a multitude of social media platforms.
Kim and Penn, the dynamic duo, have embarked on an entrepreneurial journey, co-founding the esteemed company, Holderness Family Productions, with Kim assuming the role of Chief Executive Officer and Penn serving as Chief Creative Officer.
In addition to crafting engaging content for their digital platforms, they also partner with prominent brands and agencies to conceptualize and execute innovative product launches and marketing campaigns.
Moreover, in the spring of 2021, they published a book, sharing valuable expertise on how to enhance communication in marriage, offering readers a wealth of knowledge to strengthen their relationships.
Kim Holderness, a talented and multifaceted individual, began her professional journey as a correspondent for the renowned Inside Edition, a leading television news program. Prior to co-founding Holderness Family Productions, she honed her skills as a television news reporter, developing a keen sense of storytelling and a passion for delivering engaging content to the masses.
In 2008, Kim took the bold step of launching her own entrepreneurial venture, Greenroom Communications, a pioneering digital marketing agency that has since become an integral part of the esteemed Walk West. This venture not only showcased her business acumen but also demonstrated her capacity to adapt and evolve in an ever-changing industry.
Kim's unwavering entrepreneurial spirit has continued to propel her forward, as evidenced by her recent co-creation of a cutting-edge health and wellness on-demand course. This innovative endeavor has enabled her to share her expertise and passion for wellness with a wider audience, further solidifying her reputation as a trailblazing entrepreneur and thought leader in her field.
Penn and Kim, a loving couple, have made Raleigh their home, where they are surrounded by the warmth and joy of their family life. Together, they share a beautiful and harmonious relationship with their two children, who bring immense happiness and fulfillment to their lives.
