Luis Aira is a renowned and esteemed writer and director, whose groundbreaking and visionary media approaches have had a profound influence on the Latino market. His remarkable body of work has earned widespread international recognition and admiration, as he has skillfully applied his exceptional directorial expertise to a diverse array of clients, including prominent political organizations such as the New Democrat Network, the John Kerry Latino Campaign, and the Gore 2000 Latino Campaign. Furthermore, his impressive portfolio showcases collaborations with well-established brands, including Coca Cola, MCI, AT&T, JC Penney, Carl's Junior, Wells Fargo, Converse, Sears, Ikea, Honda, and Lincoln Mercury.
Aira, a pioneering and forward-thinking director, took the reins of the MTV Latino campaign for the highly acclaimed "Rock The Vote" initiative, a groundbreaking effort that featured a dynamic and eclectic soundtrack carefully curated by the legendary and iconic Carlos Santana, renowned for his contributions to the world of music.
Through this remarkable endeavor, Aira's exceptional talent and expertise garnered a plethora of prestigious and coveted awards, including the esteemed and highly respected Clio's, a testament to her outstanding achievements and dedication to her craft.
In the year 2002, Aira's entrepreneurial vision and unwavering drive propelled him to embark on a pivotal expansion of Ofrenda, Inc., transforming it into a multifaceted media and marketing firm boasting a strong presence in three major hubs: Los Angeles, Mexico City, and Sao Paulo.
Antonio Gonzalez, the respected president of the Southwest Voter Registration and Education Project, sought out the expertise of Aira, a highly acclaimed specialist in Latin marketing, to collaborate on the development of cutting-edge media campaigns that would leave a lasting impact. For more than a decade, Aira dedicated himself to crafting captivating promotional materials, commercials, and radio spots that skillfully resonated with a wide range of audiences.
Aira has had the distinction of creating a vast array of Public Service Announcements, which have been commissioned by a wide-ranging spectrum of prestigious clients, encompassing but not limited to the former Mayor of Boston, the illustrious Ray Flynn, and the esteemed Los Angeles County Supervisor, the accomplished Gloria Molina, alongside numerous other notable entities.
Aira's existence commenced on the sun-kissed isle of Cuba, a nation renowned for its effervescent spirit and warm hospitality. However, his life took a dramatic pivot when his family made the bold decision to relocate to the oil-rich country of Venezuela, a land steeped in rich cultural heritage and a tapestry of traditions waiting to be explored.
During the formative years of his adolescence, Aira's fascination with the art of filmmaking started to gain momentum, marking the inception of a lifelong passion that would eventually become a defining characteristic of his professional endeavors.
It was during this pivotal period that he secured an enviable apprenticeship at the renowned Bolivar Films in Caracas, a prestigious institution that would provide him with the ideal platform to refine his craft under the guidance of some of the most accomplished professionals in the industry.
As he delved into the world of filmmaking, Aira's early responsibilities at Bolivar Films primarily involved writing newsreels, a task that would prove instrumental in his development as a filmmaker, allowing him to hone his skills alongside seasoned professionals who had spent years perfecting their craft.
Aira's remarkable artistic achievements and his unique creative perspective rapidly garnered the attention of the Venezuelan government, which subsequently bestowed upon him a distinguished grant, allowing him to further his education and expertise at the renowned Cinecitta studios in Italy, a prestigious institution where the celebrated film director Fredrico Fellini had meticulously refined his craft, thereby providing Aira with a rare opportunity to hone his skills and flourish under the guidance of a master in the art of filmmaking.
The renowned filmmaker's journey continued as he returned to the United States, driven by an insatiable thirst for knowledge and a desire to hone his craft.
He enrolled at the prestigious Columbia University, where he immersed himself in the art of filmmaking and storytelling, refining his skills and laying the groundwork for a remarkable career.
After completing his studies at Columbia, Aira went on to graduate from Emerson College with a degree in Communications and Film, a testament to his unwavering dedication to his craft and his unrelenting pursuit of excellence.
This impressive educational background served as the foundation for a storied career in the world of cinema, one that would be marked by numerous successes and a lasting impact on the industry.
Aira, a visionary director, has developed an extraordinary understanding of youth culture, as exemplified by his outstanding work on pioneering music videos for the distinguished MTV Network. This expertise has empowered him to defy conventional limits, creating films that boldly explore new creative territories. His impressive body of work encompasses several notable projects, including the widely acclaimed "Chapter X", which received the prestigious "Best Experimental Film" award at the Los Angeles International Film Expo. Moreover, his thought-provoking film "Beset" has secured a permanent place in the collection of the Museum of Contemporary Art (MOCA),with its innovative themes and striking visuals being showcased in both the United States and Europe at the renowned Institute of Contemporary Art.
Aira, a highly accomplished and versatile creative individual, has left an indelible mark on the realm of filmmaking, as evidenced by his groundbreaking, critically acclaimed, and independently produced feature film, "Girl in 3D", which garnered widespread recognition and accolades, including the most prestigious awards for Best Thriller and Best Actress at the renowned New York International Film and Video Festival in the year 2004.
Before embarking on a feature filmmaking journey, Aira's professional directing trajectory was set ablaze by his involvement in a commercial production for Sporto Shoes at Ingalls Advertising, a notable project that garnered him a prestigious Clio Award nomination in the year 1985.
Aira's distinguished career is characterized by an extraordinary accumulation of fourteen prestigious "New England Best of Broadcasting Awards", a glowing endorsement of his exceptional skill and artistry in the realm of broadcasting. This remarkable achievement is a testament to his unwavering dedication, unrelenting passion, and unshakeable commitment to excellence in his craft.
Aira's remarkable portfolio of feature and television projects is presently undergoing the meticulous process of development, showcasing a wide-ranging array of intriguing and captivating undertakings that are sure to pique the interest of audiences everywhere.
Among these innovative endeavors, the captivating Latin Thing stands out as a particularly noteworthy project, boasting a unique blend of cultural and artistic elements that are sure to resonate with viewers.
Another exciting project in Aira's pipeline is Somewhere, a thought-provoking and intriguing production that promises to delve into the complexities of the human experience and offer a fresh perspective on the world around us.
Kemosabe is yet another intriguing project that is sure to capture the imagination of audiences, with its unique blend of action, adventure, and drama promising to keep viewers on the edge of their seats.
Finally, the thrilling Bones for the Dogs rounds out Aira's impressive portfolio of projects, offering a gripping and suspenseful tale that is sure to keep viewers guessing until the very end.
With such a diverse range of exciting and innovative projects in the works, it's clear that Aira is a talented and ambitious individual who is dedicated to pushing the boundaries of storytelling and bringing new and exciting ideas to the forefront.
