The co-founder of the highly successful independent film studio, Cloud Ten Pictures, Lalonde made a lasting impression on Hollywood and the business community with his innovative and unconventional approach to marketing and promoting his movies.
One of his most notable strategies was a bold and counterintuitive move by which Cloud Ten released the massive hit Left Behind in 2000 on video three months prior to its theatrical release. The film, featuring none other than Growing Pains star Kirk Cameron, achieved remarkable success, selling over 3 million copies and claiming the top spot as the number one selling video in America in November of that year. This groundbreaking achievement earned Left Behind the prestigious Video Software Dealers Association's (VSDA) awards for "Best Selling Title of the Year from an Independent Studio" and "Sell-through Title of the Year by an Independent Studio".
Throughout his illustrious career, Lalonde has received nominations for the esteemed "Ernst & Young Entrepreneur of the Year Award", "Canada's 50 Best Managed Companies", and "Canada's Outstanding CEO of the Year Awards", a testament to his exceptional leadership and vision.
Person Biography:
Michael Lalonde is the co-founder of the successful independent film studio, Cloud Ten Pictures. He is known for his innovative approach to marketing and promoting his movies, which has garnered attention from Hollywood and the business community.
