Here is the requested response:
Noted filmmaker, Mr. Friedberg, has had a distinguished career in the industry, having directed a multitude of acclaimed TV commercials, music videos, and documentaries.
As his creative endeavors continued to flourish, Mr. Friedberg made the transition to feature films and television, marking a significant milestone in his professional journey.
Prior to this shift, he had already made a name for himself in the industry with his work on the 1996 film "Spy Hard", as well as securing several development deals that further solidified his reputation.
However, it is worth noting that Mr. Friedberg has since redirected his focus towards international TV commercials, working in various countries including France, Germany, Italy, Belgium, Australia, Mexico, and Venezuela.