Brian McCrank, a highly acclaimed and accomplished Canadian professional skateboarder, hailed from the picturesque city of Peterborough, Ontario, Canada, but it was during his formative years spent in the nation's capital, Ottawa, Ontario, Canada, that he truly began to hone his skills and cultivate his passion for the sport.
Brian McCrank's fledgling skateboarding career was characterized by his initial affiliation with the modest Canadian brand Cherry Bombs, which functioned as his very first-ever skateboard deck sponsor, providing him with a platform to hone his skills and gain recognition. His subsequent move to the inaugural roster of Plan B Skateboards was facilitated by his discovery by renowned professional skateboarder Colin McKay, who chanced upon him during a brief tenure with Tony Hawk's Birdhouse company, a prominent skateboarding organization. McCrank's exceptional talent and dedication earned him professional status from Plan B Skateboards in the late 1990s, marking a significant milestone in his illustrious career.
After Plan B's temporary suspension of operations, McCrank took on a new role with the reputable Girl Distribution Company, solidifying his status as a respected and integral part of the Girl brand's team.
Noted professional skateboarder, McCrank, has made a lasting impact on the world of skateboarding through his creative endeavors, specifically in the realm of shoe design. Throughout his illustrious career, he has crafted multiple signature skate shoe models for the prestigious éS brand, with the éS "Anti-Social" model standing out as a particularly iconic and enduring creation.
Initially released to widespread acclaim, the éS "Anti-Social" model went on to achieve legendary status within the skateboarding community, with its unique design and style captivating the hearts of many. However, as of 2012, the brand announced its indefinite hiatus, leaving fans and enthusiasts alike wondering what the future held for this beloved and influential brand.
In the aftermath of this announcement, McCrank has been spotted sporting the Lakai brand, a testament to his ongoing commitment to the world of skateboarding and his ability to adapt and evolve as a professional in his field.
Notably, McCrank's professional pursuits extend far beyond his impressive skateboarding skills, as he has also ventured into the realm of fashion and collaborated with the esteemed California-based lifestyle brand Lifetime. This partnership culminated in the creation of the "Mt. Pleasant" capsule collection in the early months of 2014. Furthermore, McCrank is a proud member of the Lifetime Collective, a prestigious group comprising other notable skateboarders, snowboarders, artists, advocates, filmmakers, and designers, all united by their shared passion for the brand and its values.
