Sergio Kardenas, a talented individual, took his first breath in the vibrant city of Mexico, specifically in the capital, Mexico City, in the year 1973. His family's musical background was an integral part of his upbringing, with a notable presence of his father, a skilled rock musician from the 1960s. During this era, his father, alongside his own band, had released a limited number of records, which garnered some attention, including a collaboration with the prestigious RCA Records. Nevertheless, his father chose to put his music career on hold after deciding to settle down with Sergio's mother.
Sergio embarked on a journey as a photographer in November 1987, marking the beginning of a lucrative career, as he received his first monetary compensation for his work. This milestone achievement was soon followed by the publication of his photograph in People magazine, a prestigious platform that showcased his talent to a wider audience. The featured image was a captivating portrait of Arnold Schwarzenegger, taken on assignment for Planet Hollywood in Mexico. Although the photo was initially credited to Planet Hollywood, Sergio's keen eye for recognition led him to aspire for more opportunities to see his work in print, fueling his passion and dedication to the craft.
Sergio's extensive career has been marked by his collaborations with a diverse array of renowned celebrity models, encompassing the likes of Angela Bowie, a legendary figure in her own right, known for her iconic relationship with David Bowie, as well as the inimitable Lady Bunny, a prominent figure in the world of drag culture.
Sergio's journey in the film industry was significantly influenced by renowned filmmaker and photographer Peter Berlin, who played a pivotal role in nudging him towards a career transition from still photography to cinema. The turning point in Sergio's filmmaking trajectory was the critical acclaim his film "La Funcionaria Asesina a.k.a. The Slayer Bureaucrat" received at the Arizona Underground Film Festival in 2009, as it won the prestigious Audience Award Prize, thereby validating his decision to pursue a career in cinema. Since then, Sergio has been diligently working on his second film, "Cafe a Go-Go", which is currently in production.
Sergio's multifaceted creative endeavors extend far beyond the realms of filmmaking, modeling, and acting, as he has also established himself as a prolific photographer. In commemoration of his 20th anniversary as a photographer, he marked this significant milestone by releasing his inaugural book of photographs, "The Magazine of Sex", in December 2007. This exclusive, limited edition publication of 500 numbered copies showcases Sergio's impressive photography skills and is meticulously designed to evoke the nostalgic aesthetic of vintage adult magazines from the 1960s and 1970s.
Sergio's artistic approach commences with a profoundly visual concept, which he firmly asserts is entirely visual, featuring meticulously defined images, an array of vibrant colors, and a distinctive aesthetic for each specific scenario. This initial visual blueprint serves as the foundation upon which he builds his creative endeavors, allowing him to envision the entire project with remarkable clarity.
In his professional capacity, Sergio is well-versed in directing his actors and actresses, possessing a clear understanding of the specific tone, mood, and atmosphere he wishes to convey through their performances. This unwavering vision enables him to elicit precise, nuanced portrayals from his cast members, resulting in captivating on-screen performances that align with his artistic vision.
Moreover, Sergio's introspective nature extends to his own on-camera appearances, where he is acutely aware of how he wishes to project himself and present his persona to the audience. This self-awareness allows him to carefully curate his image, ensuring that his on-screen presence is cohesive with the overall aesthetic and tone of his project, thus resulting in a harmonious blend of artistic expression and technical execution.
