Gay Austrian fashion guru Brüno, star of Germany's most popular fashion show outside of Germany, seeks worldwide fame after a public embarrassment ruins his reputation in German-speaking Europe. He moves to Los Angeles, accompanied by his loyal assistant Lutz, and undergoes a series of reinventions, straying from his true self in pursuit of fame.

Brüno
A flamboyant Austrian television host, celebrated for his unapologetic sensuality, sets out to conquer the spotlight in the United States.