The Smart Studios, a seemingly abandoned Midwestern warehouse, concealed a music revolution within its walls. The studio, founded by Butch Vig and Steve Marker, was the birthplace of iconic bands like Nirvana, Smashing Pumpkins, Garbage, L7, and Death Cab For Cutie. The film, featuring interviews with musicians and producers, archival footage, and a powerful soundtrack, chronicles the studio's pivotal role in the rise of Alternative Rock in the 1990s.
The Smart Studios Story
The Alternative Rock movement of the 1990s was born from a humble recording studio in Madison, Wisconsin, which unexpectedly gave rise to a global phenomenon.