The Hire Collection
"The Hire" is an eight part BMW short film series created between 2001 and 2002. A form of branded content, all eight films are directed by popular filmmakers from across the globe, star Clive Owen as the "Driver", and highlight the performance aspects of various BMW automobiles.
Watch Star
A high-stakes road trip unfolds as a seasoned driver is entrusted with navigating a famous rock star through treacherous terrain in his luxurious BMW, while the star seeks to break free from her suffocating entourage.
