Argentine Malbec is the fastest growing wine varietal in the US, originally from France but finding its perfect terroir in Argentina's dry Andean foothills. Italian immigrants planted Malbec cuttings, and the country developed "boutique" and "single varietal" wines, leading to a boom. However, challenges for foreign investors, government unpredictability, and inflation may threaten the varietal's future.
Boom Varietal
The film Boom Varietal delves into the unexpected surge of Argentine Malbec wine, examining its profound impact on contemporary popular culture.
