Bobby Kim, founder of The Hundreds, embarks on a journey to explore the elusive phenomenon of "Streetwear", a $70 billion industry born from subcultures of skate and punk. He shares stories of pioneers like Rick Klotz, Eli Bonerz, Stash, Futura, and Don Busweiler, who unwittingly created an industry. The film delves into the business's transformation with Tommy Hilfiger and Russell Simmons, and features interviews with the latest generation of designers and influencers, including A$AP Rocky, Spanto, Mega, and Dennis.
Built to Fail
Bobby Kim, founder of The Hundreds, delves into the origins of Streetwear, uncovering the authentic spirit of a global fashion phenomenon.
