ANIMAL CHARM creates videos by compositing TV clips, disrupting the hypnotic spectacle of television viewing and revealing the underlying essence of mass culture. Their videos, such as STUFFING, ASHLEY, and LIGHTFOOT FEVER, expose how advertising creates anxiety, culture constructs nature, and conventional morality is dictated through seemingly neutral images.
Animal Charm: Golden Digest
Animal Charm's innovative approach reworks existing footage to craft a surreal and thought-provoking commentary on the mass media's influence.
