Daniel Lubetzky, the visionary founder and executive chairman of KIND, is passionately committed to fostering a culture of kindness and benevolence, with the ultimate goal of positively transforming the world, one thoughtful act and wholesome snack at a time.
Through his entrepreneurial endeavors, Lubetzky successfully pioneered a revolutionary new category in the healthy snacking industry by introducing his initial lineup of fruit and nut bars in the year 2004, thereby empowering individuals to make informed and nutritious choices that promote overall well-being.
As a socially responsible entity that operates outside the confines of solely profit-driven motives, KIND is dedicated to harnessing its commercial endeavors as a potent force for transformative change.
At the helm of this mission is Lubetzky's KIND Movement, a grassroots initiative that inspires and empowers individuals to perform small yet significant acts of kindness in their daily lives.
Simultaneously, The KIND Foundation works tirelessly to cultivate kinder, more compassionate communities by fostering a culture of empathy and understanding.
Through these interconnected efforts, KIND is steadfast in its pursuit of a world where kindness is the norm, and its far-reaching impact serves as a beacon of hope for a brighter, more harmonious future.
Lubetzky, a seasoned professional with a staggering twenty-plus years of dedication to the food industry, took the bold step of establishing an independent organization in the year 2017, a milestone that marked the beginning of a new era in the pursuit of excellence.
This remarkable nonprofit, aptly named Feed the Truth, is driven by a steadfast commitment to elevating public health by fostering an environment where truth, transparency, and integrity reign supreme.
Lubetzky, a trailblazing social entrepreneur, has pioneered the establishment of numerous ventures, purposefully designed to foster entrepreneurial spirit and economic growth in underserved regions. His unwavering dedication to crafting business models that harmoniously balance fiscal viability with social responsibility has garnered widespread recognition from esteemed publications such as BusinessWeek, Time, Advertising Age, and Entrepreneur.
President Barack Obama and Secretary Penny Pritzker, in the year 2015, conferred upon Lubetzky the esteemed title of Presidential Ambassador for Global Entrepreneurship, in recognition of his pioneering investment in the realm of emerging entrepreneurs.
Lubetzky's illustrious career took a notable turn in 2019 when he was appointed to the esteemed Anti-Defamation League's inaugural Board of Directors, a testament to his commitment to promoting tolerance and combating prejudice.
As a prolific writer, Lubetzky has also made a significant impact in the literary world with the publication of his highly acclaimed book, Do the KIND Thing, which debuted as a New York Times bestseller, a remarkable achievement that showcases his ability to craft compelling narratives that resonate with readers worldwide.
Lubetzki's life story is marked by a significant turning point, as he made the bold decision to leave his native Mexico at the tender age of 16, embarking on a journey to the United States, where he would eventually make a new life for himself.
Fast forward to the present, Lubetzki now calls Manhattan home, sharing a warm and loving environment with his wife and their four children. When not devoting time to his family, he can be found indulging in his passion for magic, a hobby that brings him great joy and fulfillment.
