William Omar Landrón Rivera, the eldest son of William Landrón and Luz Antonia Rivera, grew up in the vibrant barrio of Cristo Rey, nestled within the city of Santo Domingo, Dominican Republic, specifically in the Villa Altagracia area. From a young age, he was drawn to the music of Vico C and Brewley MC, although he didn't initially pursue it. During his youth, he became an active member of the Protestant church, Iglesia Evangélica Restauración en Cristo, in Pedernales, where he occasionally delivered sermons. However, after four years, he left the church to focus on his singing career.
Months later, he made his first public appearance at a nightclub, accompanied by disc jockey Eliel Lind Osorio. Following this debut, he regularly appeared on compilation albums produced by renowned DJs and producers such as Luny Tunes, Noriega, and DJ Eric. He also began working as a backup singer for the Puerto Rican duo Héctor & Tito, with one of its members, Héctor Delgado, later helping him produce his debut solo album.
