Jamie Marie Kern Lima is a renowned American entrepreneur, journalist, and former television personality, whose professional journey is marked by a diverse array of accomplishments.
As the co-founder and CEO of It Cosmetics, Lima has successfully led the company to become a prominent player in the cosmetics industry, leveraging her expertise and passion for innovation to drive growth and success.
Prior to her entrepreneurial endeavors, Lima had a distinguished career in journalism, serving as a television news reporter for several years, where she honed her skills in storytelling, research, and communication.
In addition to her journalistic pursuits, Lima has also made a name for herself as a reality television contestant, having appeared on the first season of Big Brother, a popular competition series that showcases the personal and professional challenges faced by a group of contestants living together in a confined environment.
Before entering the world of journalism and entrepreneurship, Lima had already gained recognition for her talents in the competitive world of pageantry, having competed in the Miss USA pageant and winning the Baywatch College Search in 1999, which led to an appearance on an episode of the popular television show Baywatch.
It is worth noting that Lima has credited her experience in the pageant world with providing her with a valuable lesson about the importance of body makeup, a skill that would later become a cornerstone of her entrepreneurial endeavors with It Cosmetics.
