Lee Ettinger

Lee Ettinger

Personal Details

Biography

Lee Ettinger is a highly respected and accomplished expert in the realm of independent film and television development, distribution, and acquisition, boasting a distinctive combination of skills and expertise that sets him apart from others in his field.

With a distinguished background in Special Operations for the United States Marine Corps, Ettinger has developed a unique set of abilities that have proven invaluable in his professional endeavors.

Furthermore, Ettinger's impressive educational credentials include a Master's degree in Business Administration, which has provided him with a solid foundation in business principles and practices.

In addition to his exceptional skills and education, Ettinger is also fluent in Japanese, a language that has undoubtedly broadened his professional horizons and enabled him to navigate the global entertainment industry with ease.

As a result of his impressive background, skills, and education, Lee Ettinger is exceptionally well-equipped to excel in his role and make a significant impact in the world of independent film and television development, distribution, and acquisition.

As a seasoned veteran of the United States Marine Corps, Lee has leveraged his unique blend of discipline, strategic thinking, and leadership prowess to excel in the realm of production capital acquisition, talent identification, and development flowcharting. His extensive experience has equipped him with the skills to expertly guide sales and distribution teams towards revenue realization across a diverse range of distribution channels, including but not limited to: global theatrical releases, television broadcasting, home video distribution, and digital media platforms.

Lee boasts an encyclopedic understanding of the intricate dynamics governing global feature film and television content markets, a testament to his years of expertise in this field. With a proven track record of success, he has skillfully navigated some of the most prominent industry events, including the American Film Market, NATPE, the Hong Kong Film Market, MIPTV, the Cannes Film Festival, and MIPCOM, consistently delivering results that far exceed expectations and yield substantial profits.

Lee occupies the position of Principal and Producer at YOU DID IT! PRODUCTIONS, a forward-thinking production and distribution company based in Los Angeles, California. As a prominent entity in the entertainment industry, YDIP is dedicated to bringing innovative, small to medium-budget projects to life across various platforms, including the theatrical, television, internet, and gaming markets.

As a highly influential and accomplished Principal at YDIP, Lee has played a pivotal role in conceiving, designing, and successfully bringing to life a diverse array of innovative projects, thereby solidifying his reputation as a visionary leader and master strategist within the organization.

The forthcoming big-budget film production, slated to cost anywhere from thirty to forty million US dollars, is currently in development, with Gary Whitta's original screenplay serving as the foundation for the narrative.

Nicole Kidman, the renowned Australian actress, starred in the $10 million production-financed feature film "16 Pleasures", which was notable for its substantial budget, financed entirely without the support of a major studio.

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A staggering sum of six hundred thousand dollars, derived from the lucrative endeavors of a prominent group of European investors, has yielded a substantial front-end revenue stream.

The esteemed production company, in partnership with a renowned film studio, is seeking a comprehensive funding package to support the creation of a captivating romantic comedy, titled "Wedding Daze", boasting an impressive budget of $8 million.

Here is a rephrased version of the concept and pitch deck for the Special Forces-themed Reality TV series "Executive Heroes":

**Series Title:** Executive Heroes

**Genre:** Reality TV, Competition, Adventure

**Logline:** In this adrenaline-fueled reality TV series, a group of highly skilled and charismatic Special Forces operatives from around the world compete against each other in a series of physically and mentally demanding challenges, all while navigating the cutthroat world of corporate espionage and deception.

**Series Premise:** Imagine the best of James Bond, 24, and The Office, all mixed together with a dash of The Apprentice. That's Executive Heroes - a show that takes the most elite and experienced Special Forces operatives from around the world and puts them to the test in a series of challenges that push their physical and mental limits to the breaking point.

**Format:** Each season will feature a group of 10-12 contestants, all of whom have served in some capacity in the Special Forces. They will be dropped into a simulated corporate environment, where they will be tasked with completing a series of challenges that test their skills in areas such as:

* Physical fitness and combat skills

* Strategic thinking and problem-solving

* Leadership and teamwork

* Deception and manipulation

As the contestants navigate these challenges, they will also be competing against each other to win the favor of a mysterious "CEO" who will be providing them with missions and challenges throughout the season. But here's the twist: the CEO is not what they seem, and the contestants will have to use all of their skills and cunning to uncover the truth about their true identity and motivations.

**Episode Structure:** Each episode will feature a series of challenges, with the contestants competing against each other to complete objectives and earn rewards. The challenges will be designed to test their skills in a variety of areas, from physical fitness to strategic thinking to leadership and teamwork.

**Prizes:** The last contestant standing will win a grand prize of $100,000 and the title of "Executive Hero." But the real prize is the chance to be part of a global network of elite operatives who have proven themselves to be the best of the best.

**Target Audience:** Executive Heroes is designed to appeal to a broad audience of action movie fans, reality TV enthusiasts, and anyone who is interested in the world of Special Forces and espionage. The show will be fast-paced, high-stakes, and full of twists and turns, making it a must-watch for anyone who loves a good adventure.

**Key Cast:**

* The CEO: A charismatic and mysterious figure who will be providing the contestants with missions and challenges throughout the season. Think of a cross between Jack Bauer from 24 and Donald Trump from The Apprentice.

* The Contestants: A group of 10-12 highly skilled and charismatic Special Forces operatives from around the world. Think of a cross between Jason Bourne from The Bourne Identity and Tony Stark from Iron Man.

**Key Crew:**

* Executive Producer: A veteran producer with experience in reality TV and action movies.

* Showrunner: A talented writer and director with experience in creating high-stakes, fast-paced TV shows.

* Cinematographer: A skilled camera operator with experience in shooting action-packed sequences.

**Key Locations:** The show will be shot on location in a variety of exotic and exciting locations around the world, including cities, jungles, and deserts. Think of a cross between The Office and The Amazing Race.

**Key Budget:** The budget for the show will be around $5 million per episode, making it a high-end reality TV series with a lot of production value.

**Key Timeline:** The show will premiere in the fall of 2023, with a 10-episode season that will run for 10 weeks.

The comprehensive business plan for the company's inaugural $30 million 5-film slate meticulously outlines the financial and marketing strategies that will propel this ambitious venture forward.

This detailed document commences with a thorough examination of the financial projections, providing a clear and concise breakdown of the estimated costs and revenues associated with each film, as well as the overall slate. The financials are meticulously calculated to ensure a comprehensive understanding of the company's financial standing, thereby enabling informed decision-making at every stage of the production process.

Furthermore, the marketing breakdown section of the plan delves into the specific strategies that will be employed to promote each film, including a detailed analysis of the target audience, marketing channels, and advertising budgets. This section also provides a comprehensive overview of the company's brand identity, highlighting its unique selling proposition and competitive advantages in the market.

Throughout the plan, the company's commitment to quality and excellence is evident, as it outlines its vision for creating engaging and high-quality films that will resonate with audiences worldwide. The plan also emphasizes the importance of building strong relationships with key stakeholders, including talent, distributors, and investors, to ensure the successful execution of the company's goals.

Ultimately, this business plan serves as a roadmap for the company's initial foray into the film industry, providing a clear and concise framework for navigating the complexities of film production and distribution. By carefully outlining the financial and marketing strategies that will underpin the company's 5-film slate, this plan sets the stage for a bright and prosperous future in the world of cinema.