Masuimi Max was born in Little Rock, Arkansas to a Japanese-American father and a mother of ethnic German and Scottish descent. Her early years were spent living in Korea and the Philippines, before her father retired from the Air Force and moved to Las Vegas during her teenage years.
As an international performer, top alternative/fetish model, actress, and owner of I Am Sin cosmetics, Masuimi modeled for hundreds of companies worldwide, including Harley-Davidson, Coffin Case, Pinup Girl Clothing, Murray & Vern latex, and Bibian Blue. She was the spokesmodel for Pinup Girl Clothing and has inspired a legion of alternative models to follow in her footsteps.
Masuimi was a true original, often making her own costumes and backgrounds, and was an accomplished fire performer and burlesque dancer. She was a master of disguise and one of the few models who made a career out of doing what she loved.
Aside from modeling and performing, Masuimi operated an exclusive pay site for her fans, featuring over 60,000 images and videos, as well as live video demos and tutorials. She was a webmaster and designer for several websites.
Throughout her career, Masuimi has been featured on numerous magazine covers, including Bizarre Magazine nine times, as well as Maxim, Import Tuner, Performance Sound and Auto, DDI Mag, and many others. She has also appeared on Playboy.com and was the leading lady in Tiger Army's "Rose of a Devils Garden".
Masuimi has appeared in a number of films, including Unlucky Charms, Gingerdead Man vs Evil Bong, Here Lies Lonely, The Devil's Muse, and xXx: State of the Union. She has also made personal appearances at car shows and was a contestant on the reality television game show Fear Factor, where she ate a potato bug.
In addition to her numerous credits, Masuimi has been compared to iconic model Dita Von Teese, with Sinical Magazine stating that they both modeled and performed full-time since the 1990s and paved the way for current models.