Paulina's multifaceted career has traversed various realms, encompassing content creation, business affairs, communications, policy, programming, production, post-production, and distribution, primarily within Canada's English and French-language creative industries.
As a programming specialist, she has developed, curated, and promoted award-winning projects, programs, and events, reporting to public and private stakeholders. Furthermore, she has served as an executive director for non-profit organizations across various sectors.
During her tenure as Programming and Operations Lead of the Encore+ YouTube channel, created by the Canada Media Fund in collaboration with industry partners from 2017 to 2022, Paulina oversaw the licensing, digitization, and promotion of over 3,000 classic Canadian feature films, documentaries, television series, and short films. In 2020, she launched and executive produced Encore+ Originals, featuring A-list Canadian talent revisiting famed past collaborations, recorded via Zoom during the pandemic and leveraging YouTube Premiere.
Encore+ and its French-language sister channel, Encore Plus, fostered discoverability for legacy content and talent, stimulating sales, remakes, and engagement with global audiences, festivals, streaming platforms, and Canadians from coast to coast.
Passionate about preserving Canadian and Indigenous audiovisual heritage, Paulina commissioned and oversaw the restoration of over a dozen endangered classic Canadian feature films for Encore+ in partnership with Telefilm Canada from 2018 to 2022.
She deepened her knowledge of film preservation practices by serving as a Programming Specialist at the Canadian Film Institute's Save As Symposium: The Future of Restoring, Preserving, Distributing, and Exhibiting Heritage Cinema, presented at the International Film Festival in Ottawa in 2024, 2023, and 2022. Here, she programmed and hosted bilingual case studies of recent Canadian legacy film restorations, creating original video interviews with leading talent.
Other national curatorial digital programs under her lead include First Person Digital, a collaboration between the National Film Board of Canada and Ada X, and HTMles 2010: Festival of Media Art + Digital Culture, also presented by Ada X.
As the founder and executive producer of Women in Film and Television International's Short Film Showcase, Paulina curated three editions of the Showcase, presented in twenty cities across three continents. Featuring award-winning short films directed by women from all continents and advocating for gender equity in the global film industry, the Showcase proved highly popular with audiences and at connecting WIFT Chapters across the network.
Active in industry building, Paulina served as Vice-President, Programming, and later as President of Montreal Women in Film and Television (Allia - Alliance des femmes des industries créatives) over ten years. She also served as Chair, Global Programming for Women in Film and Television International (WIFTI) over two years, deepening her knowledge of governance practices and fostering impactful international collaborations.
