According to Frito-Lay, Richard Montañez was not involved in the development of Flamin' Hot Cheetos, despite popular belief. The company's internal investigation found no records of Montañez's involvement in the test market, and multiple former employees interviewed by Frito-Lay also disputed his role.

Flamin' Hot
Richard Montañez, a janitor at Frito Lay, drew inspiration from his Mexican heritage to revolutionize the food industry and catapult Flamin' Hot Cheetos to global fame.